Philip Ricketts, Member of the Committee of Advertising Practice (ASA)
The rules regarding advertising can vary between countries, so its important to check that your advertising complies with the law. This can appear a daunting task when entering a new market for the first time but in the UK is made easy by the support of The Advertising Standards Authority (ASA).

Michael Boulton, Managing Director International, Whistl
Looking to grow your eCommerce business overseas? The United Kingdom represents a fantastic destination but there are some important local tax and compliance regulations you’ll need to be aware of. We’ve made it simple to understand the eCommerce landscape and what you need to know about importing goods into the UK.

Ian Gibbs, JICMAIL
JICMAIL (The Joint Industry Currency for Mail) is the industry standard audience measurement data for Advertising Mail, covering Business Mail, Addressed Advertising Mail, Partially Addressed Mail and Door Drops. JICMAIL is a not for profit organisation and provides accepted and trusted gold standard data and insight that creates value by improving the planning and evaluation of mail campaigns for greater efficiency. The JICMAIL Board consists of representatives from the IPA, ISBA, DMA, Royal Mail and Whistl.

Amanda Griffith, Royal Mail
Why Direct Mail remains the 3rd largest media channel in the UK Market. Mail has a long and powerful position in the UK. With over 500 years of history, it holds an iconic place in British life.

Dominic Lancaster, Pixie Agency
The USA and UK share so much, yet are culturally and commercially so different. Marketing Strategies that work well back at home might work brilliantly or may fall completely flat on the other side of the pond. Either way, understanding your customer, their buying habits, the competition and their strategies are essential when planning a successful launch in a new market.

Ian Welch, Head of Data, Go Inspire
Customer profiling mainly focuses on your ideal customer’s pain points and brand interactions. The goal is to identify, describe, and segment customers based on numerous characteristics and variables, based on their personalities, buying habits, and behaviours.

Greg Selfe, Founder, Nero Carbon
The landscape has changed, and sustainability is no longer a 'nice-to-have' but a crucial part of your business strategy.

Luke Jonas, Co Founder, NEST
The European ecommerce market is growing – with revenue estimated to reach $632 billion in 2023, making it around two-thirds the size of the American market. Unlike the highly competitive US market, Europe’s advertising landscape is both less saturated and less advanced, creating an opportunity for forward-thinking American brands to stand out.

Dimitri Kyprianou, Managing Director, Go Inspire
If you've been hearing whispers about the General Data Protection Regulation (GDPR) and finding yourself overwhelmed by concerns, it's time to put your worries to rest. Contrary to popular belief, GDPR is not something that should keep you up at night. In fact, it is an essential step towards protecting your privacy and ensuring that businesses handle your personal information with the utmost care.

Chris Hewitt, Sales Director, Go Inspire
The optimization of store locations is a crucial aspect of retail strategy in UK. With consumers prioritising convenience, fast delivery, and easy access to products, retailers need to carefully consider the location of their stores to attract and retain customers. Factors such as foot traffic, local demographics, and proximity to public transportation and other businesses play a significant role in determining the success of a store location.

Justine Sharpe, Managing Director, Lindenmeyr International
The European paper industry leads the world with its environmental practices, accreditations and innovation. It produces over 90 million tonnes of paper and board annually, of which roughly 25% is exported. Europe actually makes about 30% more paper than US, so supply in UK / EU is secure, fast and broad whether for publication grades or packaging.

Peter Stephens, Production Director, COUSIN
Print is enjoying something of a renaissance in UK / EU, particularly amongst lifestyle brands. With its enhanced feeling of trust and value, print stays in-hand and in-home in a way that other media simply cannot. Its ability to set a brand apart and be respectful of an individual’s time has increasing value in a world that’s over-loaded with messaging.

James Hayes, Director of Business Development, Whistl Fulfilment

The UK is an obvious choice for U.S-based eCommerce businesses that wish to expand overseas. According to the latest research from Statista, the UK has the most advanced and profitable eCommerce market in continental Europe with a near-80% eCommerce penetration rate and rising.

Andy Underwood, Managing Director, Whistl Parcels
The United Kingdom boasts a mature parcel delivery network as well as Europe’s most advanced and profitable eCommerce market. This combination creates an ideal gateway for American brands to connect with loyal British customers. Let’s breakdown the nuances of UK parcel distribution and help you enjoy seamless entry to the market.