What about paper? Why this renewable resource remains key for business

Justine Sharpe, Managing Director, Lindenmeyr International

The European paper industry leads the world with its environmental practices, accreditations and innovation. It produces over 90 million tonnes of paper and board annually, of which roughly 25% is exported. Europe actually makes about 30% more paper than US, so supply in UK / EU is secure, fast and broad whether for publication grades or packaging.

European paper works to the metric system, so grammes rather than pounds and ounces, and millimeters rather than inches. Paper weights used for marketing materials are typically heavier than in US as volumes tend to be lower, so it is worth taking an overview of what your competition is doing and using.

There is a wide range of artisan and specialist papers available across Europe, which can bring unique tactile experiences to help a brand stand out from the crowd. And the stories behind many of these mills and their products are fascinating. Increasingly European brands are embracing the rich editorial content that the amazing circular story of paper, recycling and sustainability has to tell.

To be sure of having a broad and deep view of all that is possible it is always best to engage with a partner who has an over-arching view of the market. Its also more than likely that you’ll be able to combine your US paper spend with your UK / EU activity to optimise your purchasing power.