The GDPR Myth: Exploring the reality behind the EU’s landmark regulation

Dimitri Kyprianou, Managing Director, Go Inspire

GDPR, which is often perceived as a roadblock, can serve as a catalyst for US brands looking to enter or further penetrate the UK market. By adopting an integrated strategy encompassing door drops, partially addressed mail, and acquisition direct mail, they can not only operate within GDPR’s constraints but thrive.

The GDPR obstacle fades when recognizing its role in promoting responsible data handling and customer engagement. Incorporating QR codes into door drops and partially addressed mail can seamlessly guide recipients to digital interactions like data capture and preference management. 

With Go Inspire Group’s expertise, businesses can navigate these waters, ensuring data compliance and executing impactful campaigns, fostering trust, and yielding exceptional customer acquisition results in the UK. A piece of mail must be in the customer’s and company’s legitimate interest.