Print Media & Postage
Amanda Griffith, Royal Mail
Why Direct Mail remains the 3rd largest media channel in the UK Market. Mail has a long and powerful position in the UK. With over 500 years of history, it holds an iconic place in British life.
Justine Sharpe, Managing Director, Lindenmeyr International
The European paper industry leads the world with its environmental practices, accreditations and innovation. It produces over 90 million tonnes of paper and board annually, of which roughly 25% is exported. Europe actually makes about 30% more paper than US, so supply in UK / EU is secure, fast and broad whether for publication grades or packaging.
Peter Stephens, Production Director, COUSIN
Print is enjoying something of a renaissance in UK / EU, particularly amongst lifestyle brands. With its enhanced feeling of trust and value, print stays in-hand and in-home in a way that other media simply cannot. Its ability to set a brand apart and be respectful of an individual’s time has increasing value in a world that’s over-loaded with messaging.
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