The power of print: Why traditional media still matters in a digital age

Peter Stephens, Production Director, COUSIN
Print is enjoying something of a renaissance in UK / EU, particularly amongst lifestyle brands. With its enhanced feeling of trust and value, print stays in-hand and in-home in a way that other media simply cannot. Its ability to set a brand apart and be respectful of an individual’s time has increasing value in a world that’s over-loaded with messaging.