Audience measurement and discovery: boosting your brand with data

Ian Gibbs, JICMAIL
JICMAIL (The Joint Industry Currency for Mail) is the industry standard audience measurement data for Advertising Mail, covering Business Mail, Addressed Advertising Mail, Partially Addressed Mail and Door Drops. JICMAIL is a not for profit organisation and provides accepted and trusted gold standard data and insight that creates value by improving the planning and evaluation of mail campaigns for greater efficiency. The JICMAIL Board consists of representatives from the IPA, ISBA, DMA, Royal Mail and Whistl.