Ian Gibbs, JICMAIL
JICMAIL (The Joint Industry Currency for Mail) is the industry standard audience measurement data for Advertising Mail, covering Business Mail, Addressed Advertising Mail, Partially Addressed Mail and Door Drops. JICMAIL is a not for profit organisation and provides accepted and trusted gold standard data and insight that creates value by improving the planning and evaluation of mail campaigns for greater efficiency. The JICMAIL Board consists of representatives from the IPA, ISBA, DMA, Royal Mail and Whistl.

Dominic Lancaster, Pixie Agency
The USA and UK share so much, yet are culturally and commercially so different. Marketing Strategies that work well back at home might work brilliantly or may fall completely flat on the other side of the pond. Either way, understanding your customer, their buying habits, the competition and their strategies are essential when planning a successful launch in a new market.